After many years of music study and how it affects our thought process, research shows us that music is the most effective way of communication of all the promotional techniques used today. It is because music has emotion that it brings out the same emotions within us all, it is truly a universal language. It lets us “see” in color instead of just black and white, it opens our hearts fully and can bring us good and very powerful feelings. That’s where jingles come in. They can tap into our conscious and unconscious minds and open us up to new brands and positive purchasing habits.
Let’s face it, as we all know, an effective use of words and music can stick in our minds and spin around for what feels like forever. For instance, I’m sure we can all fill in the blanks below:
“Have you driven a _______ lately”
“The best part of wakin’ up is ________ in your cup”
“Like a good neighbor,_______ ________ is there”
“Be a pepper, drink __ _______”
“Give me a break, give me a break, break me off a piece of that __ __ __”
“The heartbeat of America, that’s today’s _______”
These jingles have all proven themselves to be unforgettable, and have sold a lot of product for a lot of businesses, now let us get to work on your jingle today so that we can add yours to the list as well!